The Good Fats – CPG Brand Strategy & Packaging

Led brand strategy for a Swedish keto nutrition startup entering the premium supplements market, defining a clear positioning around plant-based ingredients and active lifestyle benefits. The work translated into a cohesive brand narrative, packaging system, and content direction designed to establish credibility and differentiation within the natural nutrition category.

Scope: Brand Strategy, Packaging Design, Visual Storytelling, Content Direction, Market Research

Swedish keto nutrition brand with plant-based ingredients, innovative packaging, and a brand strategy promoting active, healthy lifestyles.
Swedish keto nutrition brand with plant-based ingredients, innovative packaging, and a brand strategy promoting active, healthy lifestyles.

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