Scope: Content Strategy, Creative Direction, Campaign Concepts, Food Photography
FAS – QSR Brand Content & Campaign Direction
Led content strategy and creative direction for a Lebanese rotisserie chicken brand, shaping a more distinctive and culturally resonant social presence. The work focused on high-impact food storytelling, campaign-led content, and platform-native formats designed to strengthen brand recall, increase engagement, and build visibility across Instagram and short-form video channels.
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